The metrics that B2B marketers would like to use in the next 12-18 months:
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.