B2B Desired Metrics in the Next 12-18 Months Articles

DemandGenReport B2B Desired Metrics Next 12 18 Months July2020

The metrics that B2B marketers would like to use in the next 12-18 months:

  • Deeper ABM metrics
  • ROI by channel
  • Closed-won deal analysis
  • ROI by content influence
  • Cost of customer acquisition

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