B2B Firms’ Revenue Marketing Priorities Articles

The percentage share of B2B marketers who rate each of the following as a “top” or “high” revenue marketing priority:

  • “Improving conversion rates through nurturing the middle/bottom of the funnel”
  • “Generating increased lead volume at the top of the funnel”
  • “Focus on lead quality over lead quantity”
  • “Improving Marketing and Sales alignment”
  • “Marketing team effectiveness and performance management”
  • “Building or buying the right content”
  • “Executing ABM strategies and tactics”
  • “Improving insights into buyer journey/buyer personas”
  • “Improving your ability to measure and analyze marketing impact”
  • “Optimizing your marketing technology stack”

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