The percentage share of B2B marketers who rate each of the following as a “top” or “high” revenue marketing priority:
- “Improving conversion rates through nurturing the middle/bottom of the funnel”
- “Generating increased lead volume at the top of the funnel”
- “Focus on lead quality over lead quantity”
- “Improving Marketing and Sales alignment”
- “Marketing team effectiveness and performance management”
- “Building or buying the right content”
- “Executing ABM strategies and tactics”
- “Improving insights into buyer journey/buyer personas”
- “Improving your ability to measure and analyze marketing impact”
- “Optimizing your marketing technology stack”