B2B marketing, sales, data, and operations leaders rate the following within their businesses as perfect, very good, good, average, or bad:
- Transparency of objectives / goals / strategy shared across sales, marketing, and customer teams
- Go-to-market teams work cohesively, in harmony, with one another without finger-pointing and mistrust
- Business metrics / KPIs are aligned among teams
- Revenue targets are aligned across sales, marketing, and customer teams