B2B Go-to-Market Team Alignment Ratings Articles

B2B marketing, sales, data, and operations leaders rate the following within their businesses as perfect, very good, good, average, or bad:

  • Transparency of objectives / goals / strategy shared across sales, marketing, and customer teams
  • Go-to-market teams work cohesively, in harmony, with one another without finger-pointing and mistrust
  • Business metrics / KPIs are aligned among teams
  • Revenue targets are aligned across sales, marketing, and customer teams

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