Concepts that B2B content marketers always or frequently take into account when creating content, including prioritizing the audience’s informational needs, delivering the right content to the right audience at optimal times, crafting content based on specific points of the buyer’s journey, and using storytelling. The chart compares the considerations of the most successful and least successful content marketers.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
