Concepts that B2B content marketers always or frequently take into account when creating content, including prioritizing the audience’s informational needs, delivering the right content to the right audience at optimal times, crafting content based on specific points of the buyer’s journey, and using storytelling. The chart compares the considerations of the most successful and least successful content marketers.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
