Concepts that B2B content marketers always or frequently take into account when creating content, including prioritizing the audience’s informational needs, delivering the right content to the right audience at optimal times, crafting content based on specific points of the buyer’s journey, and using storytelling. The chart compares the considerations of the most successful and least successful content marketers.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.