B2B Marketers’ Demand Generation Priorities in 2022 Articles

B2B marketers cite their priorities in terms of demand generation goals:

  • “Better align marketing and sales departments around go-to-market initiatives”
  • “Nurture leads to avoid missing opportunities”
  • “Increase conversion rates on MQLs to opportunities”
  • “Better measure the ROI of our demand gen initiatives”
  • “Reassess and formulate our strategy for generating qualified leads”

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