B2B Marketers’ Demand Generation Priorities in 2023 Articles

B2B marketers’ top demand generation priorities in 2023:

  • Better align marketing and sales departments around go-to-market initiatives
  • Better measure the ROI of our demand gen initiatives
  • Increase conversion rates on MQLs to opportunities
  • Shifting from lead volume and MQL generation to generating more high-quality leads
  • Nurture leads to avoid missing opportunities

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