B2B Marketers’ Lead Nurturing Campaigns Articles

The types of lead nurturing campaigns that B2B marketers report currently having:

  • Early-stage (new lead, completed form)
  • New customer/onboarding
  • Advanced-stage (specific to role/title/industry/company)
  • Current client (upsell/cross-sell)
  • Touch campaign (sales owner reached SQL)
  • Marketing qualified
  • Warm-up campaign
  • Trial nurture – following free trial request
  • Lost opportunity

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