The buyer behavior insights that B2B marketers consider most useful, including: the products or solutions of greatest interest to the buyer; the role or position of the buyer in the buying organization’s decision-making process; the motivations that are driving the buyer’s research process; the relative interest of the buyer in the vendor’s business proposition; and the topics or problems of greatest interest to the buyer.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
