B2B Marketers’ Planned Budget Changes for 2023 Articles

How B2B marketers expect their budgets for the following areas of investment might change in 2023:

  • Customer marketing
  • Content creation/strategy
  • Digital
  • Marketing operations/technology
  • Demand generation
  • Product marketing
  • Field or event marketing
  • Sales enablement
  • Communications
  • ABM

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