The primary metrics B2B marketers use for measuring account-based marketing, including influenced pipeline, individual campaign and channel metrics, conversion of engaged account to opportunity, marketing qualified accounts (MQAs), overall number of engaged accounts, velocity of engaged accounts from opportunity creation to revenue, acquisition costs, incremental sales with existing customers and customer lifetime value.
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.
