The primary metrics B2B marketers use for measuring account-based marketing, including influenced pipeline, individual campaign and channel metrics, conversion of engaged account to opportunity, marketing qualified accounts (MQAs), overall number of engaged accounts, velocity of engaged accounts from opportunity creation to revenue, acquisition costs, incremental sales with existing customers and customer lifetime value.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
