B2B Marketers’ Top ABM-Related Challenges Articles

The top ABM-related challenges faced by B2B marketers:

  • Proving ROI/attribution
  • Sales and marketing alignment
  • Personalization at scale toward target accounts
  • Identifying/predicting accounts that are in-market, ready to purchase
  • Developing targeted content for specific accounts or personas
  • Providing sales with the right content/messaging for target accounts
  • Data enrichment
  • Lack of budget
  • Lack of internal resources
  • Scaling existing efforts

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