The top ABM-related challenges faced by B2B marketers:
- Proving ROI/attribution
- Sales and marketing alignment
- Personalization at scale toward target accounts
- Identifying/predicting accounts that are in-market, ready to purchase
- Developing targeted content for specific accounts or personas
- Providing sales with the right content/messaging for target accounts
- Data enrichment
- Lack of budget
- Lack of internal resources
- Scaling existing efforts