B2B Marketers’ Top Priorities for Improving CX Articles

B2B marketers’ top priorities to improve customer experience in the year ahead:

  • Investing in new creative and content
  • Expanding retention strategies to current customers
  • Aligning teams and tactics to create a seamless brand experience
  • Testing new channels and tactics based on behavioral insights
  • Adding opportunities for two-way interaction
  • Unifying data across the entire customer lifecycle
  • Improving UX/UI and site optimization

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