B2B Marketing and Sales Alignment Trends and Challenges Articles

InsideView B2B Marketing Sales Alignment Trends Challenges Jun2020

Top predictions for the evolution of marketing and sales alignment in the next year:

  • Marketing and sales operations merge into one revenue operations team
  • Insights into the B2B customer will become clearer by focusing on data integrity (data hygiene, cleanliness, robustness)
  • Sales Development will take on a more strategic role as the hub for revenue teams

and the top challenges to aligning marketing and sales:

  • Lack of accurate / complete data on target accounts and prospects
  • Communication
  • Processes are broken/flawed

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