B2B Marketing and Sales Alignment Trends and Challenges Articles

InsideView B2B Marketing Sales Alignment Trends Challenges Jun2020

Top predictions for the evolution of marketing and sales alignment in the next year:

Marketing and sales operations merge into one revenue operations team
Insights into the B2B customer will become clearer by focusing on data integrity (data hygiene, cleanliness, robustness)
Sales Development will take on a more strategic role as the hub for revenue teams

and the top challenges to aligning marketing and sales:

Lack of accurate / complete data on target accounts and prospects
Communication
Processes are broken/flawed

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How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?

The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.

Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims

Skepticism is highest among the youngest adults.

Smart TV Penetration Continues to Grow

Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.

US Online and Traditional Media Advertising Outlook, 2022-2026

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

1 in 3 Marketers Say They’re Not Currently Using Enough Channels

The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.

Older Women Don’t Feel Positively Represented in Advertising

Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.

Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels

1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.

Here’s What Motivates Gen Zers to Engage with New Brands on Social

Gen Z wants discounts on necessary products from trustworthy brands.

Marketers Look to Use Machine Learning to Aid in Creative

Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.

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Older Women Don’t Feel Positively Represented in Advertising

Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.

Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels

1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.

Here’s What Motivates Gen Zers to Engage with New Brands on Social

Gen Z wants discounts on necessary products from trustworthy brands.

Marketers Look to Use Machine Learning to Aid in Creative

Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.

The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels

Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.

Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year

Adults will spend more time listening to digital audio than watching subscription OTT video.

Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations

Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.

The Biggest Challenge Implementing A New CRM Isn’t Integration

The most significant challenge faced by B2B professionals implementing a new CRM is training time.

B2B Marketing and Sales Alignment Trends and Challenges Articles

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Smart TV Penetration Continues to Grow

US Online and Traditional Media Advertising Outlook, 2022-2026

Older Women Don’t Feel Positively Represented in Advertising

Older Women Don’t Feel Positively Represented in Advertising

The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels

Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations

The Biggest Challenge Implementing A New CRM Isn’t Integration

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