B2B Marketing Technology Stack Complexity Articles

The share of B2B marketers who describe the overall complexity of their current marketing technology stack in each of the following ways, overall and comparing US to UK respondents:

  • “More complex than a black hole”
  • “Too complex, we need fewer solutions to deliver on marketing objectives”
  • “Just right, we have what we need to deliver on marketing objectives”
  • “Not complex enough, we need more solutions to deliver on marketing objectives”

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