B2B Sales and Marketing Collaboration Areas in Need of Most Improvement, per Sales Professionals Articles

AscendConvinceConvert B2B Marketing Sales Collaboration Improvement Areas Dec2021

The areas of B2B sales and marketing collaboration most in need of improvement, according to sales professionals:

  • Target accounts
  • Content planning
  • Budget planning
  • Regular joint meetings
  • Lead quality review
  • Feedback between groups
  • Use of content
  • Incentive/bonus programs
  • Shared KPIs
  • Integrated tech stack
  • Lead scoring
  • Shared buyer personas

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