B2B Sales’ Response to COVID-19 Articles

Altimeter B2B Sales Response COVID 19 Jan2021

The percentage of B2B sales professionals who agree, are neutral about, or disagree with the following statements:

  • The pandemic has clarified where we need to focus our digital selling strategy moving forward
  • Our digital strategy is instrumental to our recovery
  • I am meeting my objective through increased use of digital tools to sell
  • We will transition to digital selling techniques faster than planned
  • I’m armed with digital tools to achieve my goals, but our customers and prospects are distracted and less responsive
  • Our business may not recover from the pandemic and global recession

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