The percentage of B2B tech/software decision-makers (buyers) who:
- Have experienced a stakeholder being added post-proposal
- Expect vendor salespeople to personalize sales materials
- Appreciate it when sales deals and docs are personalized for them and their company
- Think that timing (in general) was important in their recent purchase
- Say that a vendor’s response speed was important when selecting a software or technology
- Think the relationship with the sales rep influenced their recent purchase
- Feel the buying experience is easy
- Agree that buying decisions are very often or almost always made by consensus of a committee
- Agree that trust influenced their purchase decision
