B2B Tech Buyers’ Purchase Experiences Articles

PandaDocG2 B2B Buyers and the Purchase Experience Mar2020

The percentage of B2B tech/software decision-makers (buyers) who:

  • Have experienced a stakeholder being added post-proposal
  • Expect vendor salespeople to personalize sales materials
  • Appreciate it when sales deals and docs are personalized for them and their company
  • Think that timing (in general) was important in their recent purchase
  • Say that a vendor’s response speed was important when selecting a software or technology
  • Think the relationship with the sales rep influenced their recent purchase
  • Feel the buying experience is easy
  • Agree that buying decisions are very often or almost always made by consensus of a committee
  • Agree that trust influenced their purchase decision

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