The percentage of B2B tech marketers who plan to adopt various marketing trends by the end of 2019, including video, ABM, influencer marketing, advertising on emerging social channels, programmatic ad buying, AI-powered analytics and chatbot-powered marketing.
Few rate their current measurement abilities as excellent.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Facebook’s appeal may be waning slightly among marketers.
Video lengths rose – and so did completion rates.
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Facebook’s appeal may be waning slightly among marketers.
Video lengths rose – and so did completion rates.
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
Viewing time on connected TV devices, meanwhile, was flat.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.