The percentage of B2B tech marketers who plan to adopt various marketing trends by the end of 2019, including video, ABM, influencer marketing, advertising on emerging social channels, programmatic ad buying, AI-powered analytics and chatbot-powered marketing.
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
The majority share of e-commerce checkouts start on mobile.
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Some 6 in 10 adults with internet service at home watch video online daily.
Sports fans are particularly keen to invest in cryptocurrency.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Sports fans are particularly keen to invest in cryptocurrency.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Most B2B marketers find registration forms on their own website most effective for collecting customer data.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Email is the most-used channel used for communicating with customers.
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.