B2C Marketers’ Desired AI-Powered Predictive Capabilities Articles

B2C marketers cite which of the following AI-powered capabilities they wish they could access:

  • Predicting churn and retention on a customer level
  • Predictive customer lifetime value
  • Identifying upsell and cross-sell likelihood
  • Marketing mix modeling
  • Historical consumer behavior
  • Incrementality lift modeling and analysis
  • Customer segmentation

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