B2C Marketers’ Primary Business Concern Going into 2021 Articles

Iterable Top Concern in 2021 for B2C Marketers Jan2021

B2C marketers in the US and UK choose their primary business concern going into 2021 from the following list:

  • The growing demand for convenience and safety
  • Brand empathy perception (i.e., how much my company is perceived to care by its customers)
  • The disruption of loyalty (i.e., losing customers’ loyalty)
  • Providing the best customer experience
  • The acceleration of e-commerce
  • Falling sales and how my company will be able to pivot
  • The longevity of my company

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