B2C marketers in the US and UK choose their primary business concern going into 2021 from the following list:
- The growing demand for convenience and safety
- Brand empathy perception (i.e., how much my company is perceived to care by its customers)
- The disruption of loyalty (i.e., losing customers’ loyalty)
- Providing the best customer experience
- The acceleration of e-commerce
- Falling sales and how my company will be able to pivot
- The longevity of my company