Barriers to Boosting Creativity of Marketing Output Articles

Barriers cited by client-side marketers around the world to boosting the creativity of their marketing output:

  • Risk-averse culture
  • Short-term focus
  • Too many decision-makers
  • Reductions in budgets
  • Talent in own organization
  • Over-emphasis on data and analytics
  • Shift towards investment in digital channels
  • Ever-more tightly defined audiences

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