The extent to which organizations’ current use of digital analytics technologies has delivered the following benefits:
- Improved customer experience
- Improved marketing campaign outcomes
- Improved ability to understand full customer journey
- Increased how teams work together cross-functionally
- Improved ability to deliver customer insights to product teams to inform innovation
- Improved ability to determine a next-best action for a set of customers
- Increased number of customers acquired
- Increased customer lifetime value
