Benefits From Digital Analytics Technology Use Articles

Google Benefits Digital Analytics Tech Use Sept2020

The extent to which organizations’ current use of digital analytics technologies has delivered the following benefits:

  • Improved customer experience
  • Improved marketing campaign outcomes
  • Improved ability to understand full customer journey
  • Increased how teams work together cross-functionally
  • Improved ability to deliver customer insights to product teams to inform innovation
  • Improved ability to determine a next-best action for a set of customers
  • Increased number of customers acquired
  • Increased customer lifetime value

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