Benefits of Discovering Products via Creators/Influencers Articles

GWI Benefits of Discovering Products Through Influencers Aug2020

Among people ages 16-64 who follow creators/influencers, the percentage who cite the following as valuable about discovering products through them:

  • Seeing the product in action
  • Finding products I wouldn’t have found otherwise
  • Offers/promotions
  • The product reflects my personality/needs
  • I trust their endorsement
  • Their values are reflected in the brand
  • The creators are more knowledgeable
  • Influencers put their reputation at stake
  • Discussions among the creator’s community
  • I prefer influencer/creator posts to an ad

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