Among people ages 16-64 who follow creators/influencers, the percentage who cite the following as valuable about discovering products through them:
- Seeing the product in action
- Finding products I wouldn’t have found otherwise
- Offers/promotions
- The product reflects my personality/needs
- I trust their endorsement
- Their values are reflected in the brand
- The creators are more knowledgeable
- Influencers put their reputation at stake
- Discussions among the creator’s community
- I prefer influencer/creator posts to an ad
