Benefits of Pause Feature for B2C Subscription Services

May 10, 2020

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | Digital | Education | Industries | Media & Entertainment | Retail & E-Commerce | Video

The benefits of a pause feature for B2C subscription services, quantified by measuring the percentage of subscribers at risk of cancelling services, the percentage of those who would use a pause feature, and the resulting share of the customer base that could be retained by use of a pause feature. Figures shown are for all B2C subscription service subscribers and segmented by category: streaming; consumer retail products; digital media; and education and training.

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Benefits of Pause Feature for B2C Subscription Services

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | Digital | Education | Industries | Media & Entertainment | Retail & E-Commerce | Video

Become a smarter marketer.

Success!

View our privacy policy here

CMOs: Tenure Discussion Should be Nuanced

How Important is The Top Search Result on Google?

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

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Benefits of Pause Feature for B2C Subscription Services

This article is included in these additional categories: Brand Loyalty & Purchase Habits | Brand-Related | Digital | Education | Industries | Media & Entertainment | Retail & E-Commerce | Video

Become a smarter marketer.

Success!

View our privacy policy here

Pin It on Pinterest

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | Digital | Education | Industries | Media & Entertainment | Retail & E-Commerce | Video