Benefits of Pause Feature for B2C Subscription Services

May 10, 2020

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | Digital | Education | Industries | Media & Entertainment | Retail & E-Commerce | Video

The benefits of a pause feature for B2C subscription services, quantified by measuring the percentage of subscribers at risk of cancelling services, the percentage of those who would use a pause feature, and the resulting share of the customer base that could be retained by use of a pause feature. Figures shown are for all B2C subscription service subscribers and segmented by category: streaming; consumer retail products; digital media; and education and training.


Explore More Articles.

Pin It on Pinterest