Benefits of Successful B2B Content Marketing Articles

The goals that B2B marketers report having achieved by using content marketing successfully in the past 12 months, comparing 2022 with 2021:

  • Create brand awareness
  • Build/grow credibility/trust
  • Educate audience(s)
  • Generate demand/leads
  • Build/grow loyalty with existing clients/customers
  • Nurture subscribers/audiences/leads
  • Drive attendance to one or more in-person or virtual events
  • Build/grow a subscribed audience
  • Support the launch of a new product
  • Generate sales/revenue

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