Among those B2B content marketers who have used the following list of assets, the percentage who said they were among their best-performing in the past 12 months:
- Virtual events / webinars / online courses
- Research reports
- Short articles / posts (less than 3000 words)
- E-books / white papers
- Case studies
- Videos
- In-person events
- Long articles / posts (more than 3,000 words)
- Infographics / charts / dat viz / 3D models
- Livestreaming content
- Podcasts
- Print magazines or books