Best-Performing B2B Content Assets in the Past 12 Months Articles

CMIMarketingProfs Best Performing B2B Content Assets Nov2021

Among those B2B content marketers who have used the following list of assets, the percentage who said they were among their best-performing in the past 12 months:

  • Virtual events / webinars / online courses
  • Research reports
  • Short articles / posts (less than 3000 words)
  • E-books / white papers
  • Case studies
  • Videos
  • In-person events
  • Long articles / posts (more than 3,000 words)
  • Infographics / charts / dat viz / 3D models
  • Livestreaming content
  • Podcasts
  • Print magazines or books

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