US adults choose which of various options is the best sign that a brand or retailer understands them, including that product reviews are from people like them, the brand recommends relevant items, the brand remembers their purchase history, the corporate mission reflects their values, the product images/videos reflect their lifestyle, or their name is used at sign-in.
B2B Digital Marketers See Content as Vehicle to CX Improvement
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
