Marketers detail the most significant barriers to utilizing their marketing automation tool(s) to the fullest potential:
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.