Biggest Barriers to Full Use of Marketing Automation Tools Articles

Ascend2 Biggest Barriers to Full Use of Marketing Automation Aug2021

Marketers detail the most significant barriers to utilizing their marketing automation tool(s) to the fullest potential:

  • Lack of training/resources/knowledgebase
  • Lack of resources to manage
  • Lack of budget to maintain
  • Complicated setup
  • Slow onboarding process
  • Inability to integrate with other tools
  • Missing or inadequate features
  • Decentralized data
  • Lack of internal adoption or buy-in
  • Lack of customization options

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