Biggest Internal Challenges to Meeting Revenue Targets Articles

CMOCouncilTeleverde Internal Obstacles to Meeting Revenue Targets June2021

Marketers choose their top 3 internal challenges to meeting revenue targets from the following list:

  • Organizational silos
  • Measuring full value of marketing
  • Scarcity of necessary skills
  • Misunderstanding of new buyer’s journey
  • Lack of clarity re: ownership of outcomes
  • Poor organizational agility
  • Lack of attribution
  • Slow technology acquisition process
  • Unrealistic expectations from sales
  • Need to re-brand to capture shifts in the market
  • Undocumented agreed-upon outcomes
  • Alignment with CRO

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