Biggest Perceived Barriers to Success of Hybrid Events Articles

ON24 Barriers to Hybrid Event Success Aug2021

What B2B marketers feel would be the biggest barriers to success of a hybrid event:

  • Making the physical and digital experience equally good
  • Managing hybrids logistics (e.g. setting up cameras, livestream)
  • Convincing attendees to come in-person when invited
  • Getting physical attendees to engage digitally
  • Knowing how to run a hybrid event
  • Capturing enough data
  • Securing budget
  • Winning management buy-in

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