SEO professionals rate the trends with the biggest impact on SEO in the next 3 years, including Google entering verticals and competing directly with publishers, advancements in machine learning/artificial intelligence, zero-click searches on Google, changes to quantity/presentation of Google Search Ads, loss of cookie, visit, and web tracking data, voice-answered queries from Google Assistant, Alexa, Siri, and voice search as a query input.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
