Brand Loyalty Attitudes, by Generation Articles

The percentage of adults in various countries around the world, sorted by generation (Gen Z, Millennial, Gen X, Boomer), who say the following statements are true:

  • “I am loyal to some brands, but I’ll buy from competitors”
  • “There are examples where I frequently buy from the same company, but I don’t feel loyal”
  • “I’m definitely loyal to some companies, and I’ll pay more to shop with them”
  • “I’m not loyal to any particular companies”

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