Brand Message Types That Most Appeal to Consumers Articles

Attest Most Appealing Brand Messaging Types Jan2022

The brand messaging types that US consumers say most appeal to them at the moment:

  • Humorous – “make me laugh and entertain me”
  • Motivational – “make me feel motivated and inspired”
  • Educational – “educate me and help me learn new things”
  • Though-provoking – “make me think / challenge me”
  • Reassuring – “make me feel safe and good about myself”
  • Inclusive – “make me feel seen and included”

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