Brand Messaging About Racial Justice Articles

Ipsos Brand Messaging Racial Justice Jun2020

The messages that consumers feel are important for brands to convey around the racial justice protests:

  • Giving empathy to those who suffer from discrimination
  • Educate the community on systemic racism
  • Showing what they have done to increase diversity in their companies
  • Making a statement against racism
  • Calling on political figures to enact change
  • Making donations and contributions to organizations fighting racism
  • Making pledges about diversity within their own companies
  • Allowing employees time off to respond to events

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