Brands and Social Responsibility: The Consumer View Articles

Ipsos Brands and CSR per Consumers Mar2020

The percentage of adults around the world who agree vs. disagree that:

  • It’s possible for a brand to support a good cause and make money at the same time;
  • They try to buy products from brands that act responsibly, even if it means spending more; and
  • They are generally willing to spend extra for a brand with an image that appeals to them.

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