Brands’ Priorities for Securing Customers’ Trust Articles

The top 3 areas that brands prioritize in order to secure trust from their customers, including: respecting the data that the customer has voluntarily provided; communicating in a personalized way, honoring the data the customer has given; securing data and being transparent about data collection, storage and uses; following through on all promises in brand experiences and customer engagements; and using customer data to deliver value across all brand experiences.

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