The top 3 areas that brands prioritize in order to secure trust from their customers, including: respecting the data that the customer has voluntarily provided; communicating in a personalized way, honoring the data the customer has given; securing data and being transparent about data collection, storage and uses; following through on all promises in brand experiences and customer engagements; and using customer data to deliver value across all brand experiences.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.