The top 3 areas that brands prioritize in order to secure trust from their customers, including: respecting the data that the customer has voluntarily provided; communicating in a personalized way, honoring the data the customer has given; securing data and being transparent about data collection, storage and uses; following through on all promises in brand experiences and customer engagements; and using customer data to deliver value across all brand experiences.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
