Consumers in Europe and North America rate the following ad targeting practices as helpful or creepy: “targets ads to me based on what I’ve recently liked/ favorited/saved/ pinned/retweeted on social media”; “targets ads to me based on what I’ve recently asked Siri/Alexa/ Google Home”; “proactively recommends products they think I’d be interested in based on previous purchases”; “asks me how I liked my last purchase”; “targets ads to me based on what I’ve said in conversations without prompting Siri/Alexa/Google Home”; and “offers me deals on things I’ve searched for, but haven’t purchased”.
So How Many Millennials Are There in the US, Anyway? (Updated)
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
