Senior marketing leaders at advertisers, agencies, and media companies predict whether budgets will increase, stay the same, or decrease in the next year for the following channels: online video; social networks; podcast; advanced TV; online display; point of sale (POS); outdoor; radio; traditional TV; cinema; newspapers; and magazines.
More Consumers Say They’d Pay A Premium for Trusted Brands
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
