Senior marketing leaders at advertisers, agencies, and media companies predict whether budgets will increase, stay the same, or decrease in the next year for the following channels: online video; social networks; podcast; advanced TV; online display; point of sale (POS); outdoor; radio; traditional TV; cinema; newspapers; and magazines.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.