The extent to which CFOs plan to increase, maintain, or decrease their budgets in 2023 for the following corporate functions:
The pandemic gave a big boost to our appetite for Entertainment content online.
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
More than 7 in 10 aim to increase their digital CX spending this year.
Paid search traffic converts better than organic search and social traffic.