Challenges CMOs Expect Over the Next 6-12 Months Articles

DentsuAegis Challenges Expected by CMOs Nov2020

Challenges that CMOs expect to see over the next 6-12 months, comparing US CMOs with the global sample average:

  • Understanding what consumer behavior is temporary vs. permanent
  • Declining consumer spending
  • Alining with new/changing customer sentiment
  • Managing changes to the workforce
  • Obtaining the right data to make timely and appropriate decisions
  • Decreasing marketing budgets
  • Demonstrating marketing ROI
  • Disruptions to the supply chain
  • Inability to react quickly enough to market changes

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