The percentage of marketers (largely B2B) who experience the following barriers or roadblocks to successfully leveraging video to help them achieve their business goals:
- Measuring video impact or ROI
- Allocating staff time and resources for video production
- Producing videos that engage
- Producing professional quality video that represents the brand well
- Having a strategy to drive video production
- Having video production expertise
- Funding video production
- Identifying relevant objectives for each video
- Distributing video content through various channels (e.g. website, email, social media)
- Gaining executive support for video content
