Challenges to B2B Video Marketing Success

January 9, 2021

The percentage of marketers (largely B2B) who experience the following barriers or roadblocks to successfully leveraging video to help them achieve their business goals:

  • Measuring video impact or ROI
  • Allocating staff time and resources for video production
  • Producing videos that engage
  • Producing professional quality video that represents the brand well
  • Having a strategy to drive video production
  • Having video production expertise
  • Funding video production
  • Identifying relevant objectives for each video
  • Distributing video content through various channels (e.g. website, email, social media)
  • Gaining executive support for video content

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