Focusing on their largest revenue market, the types of customer behaviors that CMOs have observed during the Covid-19 pandemic, including:
- Lower in person marketing engagement (e.g. sales/store visits, tradeshows)
- Increased openness to new digital offerings introduced during the pandemic
- Increased value placed on digital experiences
- Greater acknowledgement of companies’ attempts to “do good”
- Lower likelihood to buy
- New customers have been attracted to our products and services
- More reviews/blogging/posting about brands online
- More online research before purchasing
- Unwillingness to pay full price
- Weaker loyalty levels
- Lower likelihood to purchase online
- Weaker concerns about privacy
