The percentage of marketing decision-makers at US companies whose planned spend on linear TV advertising (% of total budget) is the same or less than last year, and who believe that linear TV ad spend is less effective than it was 5 years ago, comparing responses from 2020 and 2018.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.