The percentage of marketers who rate the following channels as effective in reaching target audiences: events; integrated, branded, personalized direct mail; search marketing/PPC; outbound BDR/SDR; email; display advertising/remarketing; content syndication; direct mail; and social media.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.