Channels That Most Influence Online Shoppers’ Decision to Try A New Brand Articles

Bluecore Channels Influencing New Brand Trials Oct2020

The channel that US online shoppers say most influences their decision to try a new brand:

  • Word of mouth
  • Online ads
  • Influencer
  • Email
  • Celebrity
  • Mail pamphlet / catalogue
  • Coverage in publications
  • Out-of-home ads
  • Pop-up store

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