CMO Challenges Presenting to the Executive Team Articles

BrandMaker CMO Challenges Presenting to Exec Team Aug2021

CMOs and VP-level marketing executives choose their top challenges from the following list when preparing presentations to their executive team on marketing activities and outcomes:

  • “Simplifying the detailed operational data my team provides into meaningful insights”
  • “Communicating strategy with stakeholders that are not marketing experts”
  • “We have a ton of data but struggle with aggregating into ROI proof points”
  • “We have so many sources of data, it is hard to make sense of it”
  • “We cannot access real-time data for a current view into budget status and ROI”
  • I don’t completely trust the data that I’m presenting

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