CMOs and VP-level marketing executives choose their top challenges from the following list when preparing presentations to their executive team on marketing activities and outcomes:
- “Simplifying the detailed operational data my team provides into meaningful insights”
- “Communicating strategy with stakeholders that are not marketing experts”
- “We have a ton of data but struggle with aggregating into ROI proof points”
- “We have so many sources of data, it is hard to make sense of it”
- “We cannot access real-time data for a current view into budget status and ROI”
- I don’t completely trust the data that I’m presenting
