The capabilities that CMOs feel are most vital in supporting marketing strategy over the next 18 months, including: market research and competitive insights; marketing analytics; digital commerce; marketing operations; content creation and management; marketing technology strategy, adoption and use; customer experience and insight; strategy development and planning; brand strategy and tactics; and multichannel marketing strategy and orchestration.
What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
